Getting people to really understand the problem Alexander, is akin to pushing a boulder uphill with your pinkie.

Many don't read.

Most don't care enough.

Manufacturers have them by the short and whatevers.

We have to keep up, in order to keep up, in order to...

Until we put some brakes on things like 26 clothing seasons, and until we learn to live with less, much less, and fix the broken, it's hard to see a solution.

But we have to have hope...